[Denny]

I don't know, remember AMD and Intel are rivals, if AMD finds out people won't buy Intel's because of this technology, they'll not even add it because people will then buy AMD instead. It's just good marketing and buisness strategy. And if AMD was "In It For The Money" don't you think they'd charge more that intel for their CPU's? From what i recall AMD is cheaper than Intel, but i'm not saying that people can't be bought off for the right price but your statement is a bit of a Hyperbole. Of course buisnesses listen to consumers, that's how you make a better product. AMD is pretty much up to par with Intel atm imho, so if they found out people were strongly against DRM, AMD could reject any DRM contracts offered and realease CPU's without DRM and they'd make a killing.

But again it's still too early to tell if AMD is gonna follow Intel and add DRM, so it could happen.